NEW YORK - The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.
Bentley COO: Strive to stay relevant, but never compromise brand DNA
Posted By Tricia Carr On In Automotive,Featured,Industry sectors,Multichannel,News | No 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","iv":"e805332644a6e3c44675a8c094a64dcb","s":"cd7fa5566d4b9fbe"}