- Luxury Daily - https://www.luxurydaily.com -

Bentley COO: Strive to stay relevant, but never compromise brand DNA

 

NEW YORK - The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.