NEW YORK - The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.
Bentley COO: Strive to stay relevant, but never compromise brand DNA
Posted ByTricia CarrOn In Automotive,Featured,Industry sectors,Multichannel,News | No 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","iv":"44a1610c68ea93ede57967388cef0ffa","s":"f425ef4fa0ab58fb"}