Beacons bring attribution within reach for brands and retailers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c29b053d284368489a86657efa6697fc","s":"52155c52e8edb888"}
Matthew Davis