Beacons bring attribution within reach for brands and retailers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"d76bd2235bf44c8ce3d6e75612172ca1","s":"426d73e9b279c2d3"}
Matthew Davis