Beacons bring attribution within reach for brands and retailers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4535d834a19d1d8d7bcd846d4f362235","s":"87a166c75a6cb8c7"}
Matthew Davis