Matthew Davis
Beacons bring attribution within reach for brands and retailers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"e12ed734aee21a6b2b0bb54ddfe1fb58","s":"fd03e9ed337196bd"}