Beacons bring attribution within reach for brands and retailers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"39da6aa233c328dd3127071ac3956677","s":"cf7252c77873b414"}
Matthew Davis