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Beacons to deliver 1.6B coupons annually by 2020: report

Longchamp Autumn 2015 campaign Longchamp Autumn 2015 campaign


Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.