Beauty brands and celebrity: The new paradigm
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"decfb2953a1ed6a1a4c931c8a5dc51ca","s":"802ccebc21ccc690"}
Joanna Carroll is client director at Cream UK