Beauty brands and celebrity: The new paradigm
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"b0f94eb8c5d445087a128a67b1e3f26d","s":"7130c4b5f2b7880d"}
Joanna Carroll is client director at Cream UK