Beauty brands and celebrity: The new paradigm
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"3e5595393cc29cdebcd2da18c41b0501","s":"a586af02445b98c6"}
Joanna Carroll is client director at Cream UK