Beauty brands and celebrity: The new paradigm
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"3506ccd72dba867f5450e9c082b20778","s":"b23854db7a108626"}
Joanna Carroll is client director at Cream UK