Beauty brands and celebrity: The new paradigm
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"67367b854e324a2d7e6caf0412de4330","s":"424e3a766f434385"}
Joanna Carroll is client director at Cream UK