Beauty brands and celebrity: The new paradigm
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"a26b2a567d709ed236ea2490abd2008b","s":"a43fd3ef9865f5d6"}
Joanna Carroll is client director at Cream UK