Beauty brands and celebrity: The new paradigm
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"2b13f3f8ce32ffe0d1f67c354c4a0b37","s":"53412983f7a2f2d3"}
Joanna Carroll is client director at Cream UK