Beauty brands and celebrity: The new paradigm
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"8cd175a973ca3f686014b664cc81a41e","s":"99bbfbb63f1b8003"}
Joanna Carroll is client director at Cream UK