Beauty brands and celebrity: The new paradigm
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"d0d6ebc82b4c587eac38c82bb7ec6134","s":"72cc0eb10c707d87"}
Joanna Carroll is client director at Cream UK