Beauty brands and celebrity: The new paradigm
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"86d5e8b33cc735474a054cdfa972ec33","s":"5bc2559d2c79f6da"}
Joanna Carroll is client director at Cream UK