Beauty brands and celebrity: The new paradigm
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"186fafe43d7b68550067d2bf8199ed6b","s":"1e26fcedb4004f12"}
Joanna Carroll is client director at Cream UK