Beauty brands and celebrity: The new paradigm
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"f32b5943058dde117ba4a84b0e0838c7","s":"13d0e156eb5358c4"}
Joanna Carroll is client director at Cream UK