Beauty brands pursue personalization through modern tech
Posted ByBrielle JaekelOn In Featured,Fragrance and personal care,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"f6afa06355f2753ee064b10bb17f7ffe","s":"98fc249c7b564ae1"}