Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
Beginner’s guide to altered reality
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Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
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","iv":"a2fdb0a91cbd8fca05f137936893dde7","s":"3ea88ddc82fc4a24"}