Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
Beginner’s guide to altered reality
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Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
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","iv":"1a14e5473592d408794f5d9bfb42731d","s":"3a882c159a2dd867"}