Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
Beginner’s guide to altered reality
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Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
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W771opB6Q5GglAuM2InokLzvde1epEEsTjZvFXZ3wM+XZOmOUmcS4yNZz00t\/B2CIkKNySVuPYVsHqeularQ3km\/a6JjaU7t7jQ8FTXcPZNZYe88QHpDQtzBkT8dZq9OGsgFvqz+nILrjBf8VG9IR+sFZXcwucqffvlWzRxQgcUAJSnO5VN4Eay9UjqWVZZrKqiRaJwq6Kil2P0NPjmbWx9HtojOtbN4sEKHCPPNFy\/jMKT4MyjAnc3YYEEt\/\/l8BDeS3yELBBp6p4yP0HhP\/pkQvyO+jmmXDvby6Co2T+JqqqtFPeOv0V+DxRm0EQXllo0NuAXPmtV1JL3aM5CiWYQvMZc7PAf\/tm4Xd8x79Jd7lnuCYPMzJX\/rLJ+HoKEuAzNeXHBbw3kngY9F2lSNUShvo\/nVlIFnD\/YwZ\/PeF\/MWlPzTQ1Dw0gREICQg8H6XZ9dEtEAl+Tc2cE+NP3uquQ5tonY3qc38h9Y26HV3AB7isOvDlf0bTLV5Axcw3xJONrlL78EvFGNT4ljPc+OQgOZBoDDS8mqZHow3E+FgvE+DHt2RXduAqLcG5ATFccyAiuS2w5HfgWmLn\/iYTF5v26hwQZBNvUpfzHpNT96r7FIZqYNKp7xI7H7pmJSQ9\/fpBSQetK2G+y8xejqxJ\/gLCdVelwb1Xo10PMUWgtl5iECqDfWEda6TtxVvJtUy3dsfsmd\/GF9UkEbbhDSJ3iJYTVj95oV1bDPiptYIYJkwI9HpCukNP2\/eg2eKTUCphkhBHQNjuase9wRJtzYLMg0pAcRJnFb5njG4FeEgjN9DJHheOABWa4yEslN3ePuJcGVYD24UKesVeEI1e6vxz9dVbcCWrIybkdVLptGCXeoq8fuRarZN+hmO5o0+k5zm+L5v71sEWyAW8J+wW\/1\/xpy2hXfqfb3v+DUxzUP8MLK1kaMAl64\/QMp2hBVEh0BPZUl4Shm45IBcRcGtb7hPl6jT8EKcUUK3lo+Gki74n0gX9t8P9cHvvEmgXfYIzQml6tinhOHiqbD8UwRMUonH5ZghLXApwCSHQPUY5NVOU2EqXtPBZO4Q3xyZ8ULwNEiEsqvrVrd9\/t112G0J17XcYi3WivtU1hLEDzZE4V1ce1u57zRlFhHlZfQcVTzC8Yb1\/tCZkuACW14AGo90AvNQubZe06H0ZSiwJYj7VdIKBszEJ9aBc4dtgmQ4ZLonZcVF6u3HZfO54SIEiNgNog1HvRaecwQF3j3gsYJxnIXXD1fKoIBQHY1myYnn7PNt8rCPpTu7BjqvvOOgkZ8uusQZMHkysi+1U4QnnOyInB4otHuwAWWJMQHJzB0zMA14j0+PWcR02fExp7Xe4m\/IYi1kxBG1n9UVggEZrZLJ7uAtenfOGlXc09sDY893ynOs\/WnIn5L1p8CN\/BPjwb\/oN4WR7SLwWMC7XmkXSaCuxXqyshfSpnbH3uL8KlKIqJHwkYvHODZMK0znQvgEwtcC0srQj34k\/60VOlzaAUVG7zc3MP09TpcBG0\/Iy\/MCpATJ4Q1EWoAP2t8RBaXEV7qiMhu0Fk5KlIxB\/lTx1+bDCJRrvTdKoITYiG7OniNApkQmyDJDbzvPYQooeaK0Y2wm787wdhV8SJKnJCHr9UVijSbUUmujeeL\/p6cBJDZdBgHFQT8dIx+xImC+xXU+\/vAvRUODYNRA92vvYFbMm57xUtQcuLe\/DzxhERrIUwkFW\/PVAmjuHS1HlH5zOdbvD9Mmt3DLnPjnKGzhz\/iIBdlik9CMheA1+X85ET7GH2leanAEFwHH7IgkTpO1uH1IeCPTbQEzt7fswxRGozs783qHj7MpYfOnfj7elRXEi5onmmvto8NkzBO1idaq1F42qUuHaK06DxZNBaPYERZhW4u\/imcjYpSowYz0V59swSuWlXKzrLqrW2B+lEulpXjFnsCbSqctFlB1qqZ6ndiUmq57KxO91mCroY+occpgSxhZFX1rAGQW5+hDVDNpYNuFwtsjuUgzCI0tz\/GC5EhN+SGmdPDX7+RMpDwK7ygS7SWH7cRXPzKdQyk7R\/Hshhwcfdr0aYv5qSn5IoZKKpUNho9SEsoyRe5C0RjlhUKjmM\/6fPPkcTL6+7AoFRln4Ph84g0GNb5Osq5nnak5aR\/zwaXTlexqu\/3VUziYqw+kCUSqVwyEGOSdhtPsi9BSXyJc3hImvGYZFzCGlCspoDD8NGJ49XFhmebuMZjtbUayU4O5SOaXYpJITSqCelybosv7cVO7bCowaxny8DT9HX3j5E+ssaktW+OeE\/XXkXdIpjYNk7TiX2rBifiufoUjPCRoWrjGCcqnMIyGUtRzUTOKDgEK\/6vbofh7pkugC5xDPE4Xr1HPnWs5DHOY9i7T+mjEF9RjeMknxMqYujLGeTujioI1cFaoOT\/i+JJKNX9YDrQw9uHvGrmNsdXRravUYojMds+QueYsJ5Zjv6fetXDsacwoSi+WyeN+VkEl4XE\/PnBZxXGhdfkGgj3LgqG2lEPOXUdOi7wmBbhqlPD3mt5x68NFzKDODaGFylq92Akt1L8vHcr8rr9k\/E3Yw+nA5jBvc9Vo73VyMblO\/y1Nr0G3Lyx2AI23HGoXmQcS2pRL9sSRMc413zfeIjuABSq619bzQsaDFG5mnIRZqxGllnzSmOY\/I4BBKpdfvfWA9skU\/\/GKTzY+tQ1k1r+1P4Y06i3NU2I6jpH94m49ELjdyQ+LSiT5Cp6ATcVB5XyZOCzPalY0KYEU00xEQAh8mIdoCtEvykLjxEZsdlU3UL778TFW4c+\/YH1XMfCwQ8p05Th0Gp6pbUvDaqAqzrV7j1VwgHn4Vgf9xB1gBEEdXrnmFSYUByd6\/jKriI6VGwtkO6PC+Da\/x20dbw5DftyivzmzuUPEGakPYV8NCQsE6PcTMUO3hfwD1HWAR+C0FiooXEDgnskRJg\/3YF6ImR7zzHHzBhe6QfuoJKe+8zzrtFkRkKsyeiqw6SfyJsPPd0wOFsvHHmSRXn18znWOO\/gwl2qKeW6SHXoiLAIpu4FvE6XYUoAr26VUTC6\/v4NI++OYUOtxkO52MJp1+B31ssbwm7JSMe5w8+NdyAx4mBA3r6T7JEG3Egm75M19ydc4M+B3WuUSKLgK+xKUI5KkbR\/Nv6S2aJgTMSmgLY8\/nt4b6+DscQEX6tCfQiueoyi7CCE1pp7I1T5AeSur\/8Vhn2wHpNPi6JCjYMsMCn7DMystSbs7zNjeHI8WXHQo2n7spqAWQiF4IfDT0R2GuolLPxzA69Il1Qv2OIkg2G69zIoQJf\/BWhhhnP2tS4CCjT7m9DdRP\/FGT46Qe2F1BIdDRw4Hvc8pmiQUmFK60KOF55TVmxFJHAm78lKPS2Y19dV6AurJFJ41JtGLbtx6G+3DT6TxIGBuIL6N9M1Q6n4soTUeuZkSntYvTG","iv":"aaef346f60b02febb52078186b3894ca","s":"a5b3dc561373221f"}