Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
Beginner’s guide to altered reality
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Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
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","iv":"d3181af40892669e62bdb335716afedd","s":"bcaca3be268a222f"}