Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
Beginner’s guide to altered reality
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"0321f6166699edeac833d39de416ece7","s":"680cbade1a8663b2"}