Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
Beginner’s guide to altered reality
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Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
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","iv":"5846ee2d50ac969dd03ce117674ffd22","s":"ce13ccfb3e0db59d"}