Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
Beginner’s guide to altered reality
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ce8d64a5e983dbe4e0f1047b1b264ebb","s":"cdd0433495fba4d8"}