Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA Beginner’s guide to altered reality
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Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA 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","iv":"69cb5eb7213bd2e790126d8f2b601482","s":"d02f5cfd1354ca86"}