Hamish McCollester is senior vice president and group creative director at Rapp LA
Below-the-line marketing may be key to new brand experience
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Hamish McCollester is senior vice president and group creative director at Rapp LA
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","iv":"3db7ab36ad33f7ee2a5c5d1ee688ed82","s":"8f21972844c96ee7"}