Hamish McCollester is senior vice president and group creative director at Rapp LA
Below-the-line marketing may be key to new brand experience
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Hamish McCollester is senior vice president and group creative director at Rapp LA
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","iv":"91048de68aa67bf12692237af55044df","s":"c3fbe8a7f4e760c1"}