Hamish McCollester is senior vice president and group creative director at Rapp LA
Below-the-line marketing may be key to new brand experience
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Hamish McCollester is senior vice president and group creative director at Rapp LA
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","iv":"8a457b873abf3960fa5ac130c2063261","s":"7d72241d45a9ac73"}