Hamish McCollester is senior vice president and group creative director at Rapp LA Below-the-line marketing may be key to new brand experience
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Hamish McCollester is senior vice president and group creative director at Rapp LA {"ct":"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","iv":"fca951cc51c571e8d45105134c6686e8","s":"edc727c54e64ec6c"}