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Belvedere taps Lady Gaga in multichannel marketing strategy


belvedere-gaga-185Belvedere Vodka is using pop sensation Lady Gaga and the launch of her now album, “Born This Way,” in a multichannel campaign using social media and events to intertwine the two fan bases.

Belvedere and Lady Gaga hosted an exclusive party last week in London for special guests who were served branded vodka beverages. The brand typically tends to lean towards spokespersons and ambassadors in the music industry.