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Bergdorf Goodman, De Beers, Middle East and Tesla – News briefs

De Beers' Natural Brilliance campaign De Beers' Natural Brilliance campaign

 

Today in luxury marketing:

Ellen DeGeneres and Bergdorf Goodman getting together for fashion pop-up
Come September, Ellen DeGeneres will pop up in New York. She’ll tape two shows at an as-yet-unconfirmed Gotham location, and her ED by Ellen collection will open at one of the world’s great bastions of luxury, Bergdorf Goodman, according to Women's Wear Daily.