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Bergdorf Goodman encourages email sign-ups via $2,500 giveaway

Posted ByElizabeth ZelesnyOn In Featured,Mail,News | No Comments
Bergdorf Goodman is using email newsletters to push sales

 

By Elizabeth Zelesny

Luxury retailer Bergdorf Goodman is driving sign-ups to its email database via a $2,500 shopping spree, which creates an incentive for consumers to interact with the brand.