The retailer is mixing vibrant and monochromatic motifs with its seasonal placements. Image courtesy of Bergdorf Goodman/Ricky Zahavi U.S. department store Bergdorf Goodman is continuing a time-honored festive tradition.
On Nov. 20, the company hosted an event to unveil this year’s holiday window displays and refreshed interiors. Themed around the ongoing The Bergdorf Soirée campaign, the series of placements showcases a variety of extravagant, colorful scenes of various year-end celebrations.
“Each season, Bergdorf Goodman’s holiday windows showcase the ultimate display of artistry and craftsmanship, bringing the holiday season to life through an unparalleled spectacle of immersion and opulence,” said Linda Fargo, SVP of fashion office & store presentation at Bergdorf Goodman, in a statement.
“The beloved holiday windows are brought to life by a team of 100 artisans who work meticulously over the course of nine months to create hand-crafted cinematic portraits that celebrate the art of the Soirée,” Ms Fargo. said. “Our windows are a love letter to the creative process itself, infusing various artistic mediums from paper sculpture, soft sculpture, mosaic and more.
“This year’s theme is especially joyful, an invitation to celebrate together.”
Winter wonderland
From gift-giving occasions to New Year’s Eve gatherings, each window display shows various holiday celebrations.
The scenes differ based on which department they represent, with the women’s store featuring five over-the-top activations, with concepts spanning masquerade balls, game nights and neon-soaked block parties. Across the street, the menswear location takes on a monochromatic, restrained aesthetic, with sophisticated and contemporary scenes of winter hangouts and banquets.
The unveiling event featured a meet-and-greet with Santa and a performance by local music group High and Mighty Brass Band. Image courtesy of Bergdorf Goodman/Angela Pham
The holiday window displays will remain active through Jan. 5, 2026.
Inside the department store, its corridors and various guest areas have been transformed into a winter wonderland, with snowy vegetation encasing rooms from floor to ceiling.
The exterior and interior refresh is a part of the greater The Bergdorf Soirée holiday campaign, which includes various in-store experiences, digital content and exclusive styles (see story).