Beyond beacons: How retailers can understand the customer journey
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"4db7e05f742065e3a36f4295abc7c45f","s":"1ed72df7bfdf2bd6"}