Beyond beacons: How retailers can understand the customer journey
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"6b7517ba1460bf5227a9bbdf448c2efb","s":"11e8ac954e19253e"}
