Beyond beacons: How retailers can understand the customer journey
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"6ac7efaf4051a7618c9ce6f37d879221","s":"e3c06d20ebad6a36"}
