Beyond beacons: How retailers can understand the customer journey
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"37eb78dd50a57261d271c93e7261b648","s":"4fd8bd6aea294c60"}
