Beyond beacons: How retailers can understand the customer journey
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"fe6c64db12b74c9fbb11f0d4a431631b","s":"2f2292f4f8fd19e6"}
