Beyond beacons: How retailers can understand the customer journey
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"680b0bd2e2d4f53500337c00bd50f0ef","s":"a0da1d375dae9256"}