Beyond beacons: How retailers can understand the customer journey
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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JgATgcyLOab34+hqzm+5JP2HL\/Kjv\/Tu1KqReNbQFz+7ZppEMmXSn62THa3ul9wxoaRVFEv0vP\/sxWoNHJIeHRyJ9w0mSWOZyK+TCy7de1tpV\/6PvQVL3U3h3rsCULTGGIjgbnDXFHEy3V8t16EBN7maAPiB0LNU6QmLG0b0k8Xm4rfnNuMFQrfDw\/04EciTE\/a+3heA2feE3ulbMEnRc9j6LNoP\/Eekl3uTQ2IuJ7tqfpjqCAs0zI1sAnoLwXGh2yEPVxk58XQwGBjr7vgZ+a4LlmAwviqHaDuuSVPdCBvetjC6MeQmFdhxDf6ZmLkDQ6Mck8O3QMhC\/CiY1I9FX7fXO2Kt4Sok1tSjaxGueNAm+9N1SGnJOgCnSyAoMMjmkaI0Lp64or5hm2DnR\/fGBOOcCapUdtEnBQmlXkYno2hjTg\/H9iuCrFm0Mf4SIxaNLeiiuvjuwqSXnc5VUKhV7PESNma92lXo0gZZ5OwmaudMbHNaVUi8Kql\/U9gUhjpa9+wGXVbEEJMmKjuIAUv85iYX+jMJFjdkASgrJ7oATvNMhlqjKq4CyFDrdE8I8hZj4ffsxv81MxtZ2qqK0bpHlHnpi77q03FaC7XIXUfm8QRLUCCoqS39DQ5FwuYkjvsDQ779RIAJCdYR4QqQaS9ygkeV0uAKHgMe3\/rctRL1bY3V50Q9rYh2C2QU7y7GHo+cZNSi2HeGXzDY45qF0nuMrvxR8LWxYyALQfuKZ8CbZKAZboHOzeBo58ozI7PSqYcM\/mjgy8MaUqBGkVqObAGHdWymZG5fOGV9CmwmTl7gDYhw1Fp6pg9O9agmY8wHEYJ5IzUVDGPH+rxawIUmo1DXH1YcuYwVqm0nNJuo3quPrgfCOIS3mZ5FjFNAxV2cd1LXq3qP165M8\/cGPDFhKL57rmMG6b4EwEtXfSmwchRDTEWoOFffURqrYqPd8zPiW9ksr6rJN3mWnPakebu7ZGpxya2R03yBroaZfgwUtNin2zootWnYJbMx6E5ACeOinhP1WrKMMMkOKMWmeOwAkRayxm0VHsULh5V2zCXL2zFv6vVPusW57dWbI\/rkHTG7Le6W+aE7cBu2brNx8\/AWMQOpTEG4xe256d9k3WCs7qzOwAWmBe00uNJoCefYvyi8vwzjlEVecJlwmw1dXruyv98o0\/sWaKQK4DzPhrKXsafvNmmL0Zue\/JBAAFI2XycXQB6YChh8tDNKoNTlTC8xgWdVZVgCd6PUek+ttok2zZ0sahi9cHlqO0F8iQM0Wu2ZVQO3aU6Z0nJ+G+wd0dT1T1PVFuEMa+48LPBMzBTuxnv+Nvo\/cgIHKkLwuulOi1PX0Y0trWSxsLECEELcgFHaRJbfKLT9XoeipAyhP\/7An6DflojB+XTC\/Th4tEfJReK+4gw6jNXfxtpJw4QTntRdIT1ARY3ikRgm0yeLTJBQ+81IWLNprF0yILznJFqAC7Ii3m8RvnieZGYxkYBHIwr5BJSEJxgtP+Cuv3LY+MpcLYxr6y+91eRz1vgNAhnCSesPmOejPOAblFjOOgwDk4Pp0H+JYpJ6iMZaNvW1xHBvir6lzBXO4IW7o2zQ\/N4\/dCKv+TFBbH670k0i4TtwsyWmd+Rx93lllJxTgAXOVio7ikTVK3c4LP433wz2grG8nr8rBjFcG5lZq+u1Li1ADOJTswbGOZIPJPI1eYcgN171Nn5klRJrwXwxWcNnFzmtCBZbI+DaS5rXQ0Zz6VzsUs0WoLmNVEbhLF0jQAKaTA+CaHnrx7BSAkveppLa3MGE8ARFq3Dfq+kloIhs\/FMd0FRg4L8RmOJQMbJ06wGJxpYzDEbJbk7S2JzcRw+Vk5EQiHeWCWvvHedLbwLPz\/LQV6qLVTg6Qy7w6Bs1YTJIs2c\/bbCAW96zthHcqgaqYQiD0kHrgjtGCdmDTNARhdGAam2n7h9OLpQLC+jrqid31MQnjet8WW7sGnYxD2x7bCCxeCAUGgBkP+LCCTFZ6Nvd9mfxf3hKljRY+3QV3zZMXmT33JlllPdj284zcr9G6l3IWkW0ppwlN4qa2ECL\/U5SI3jPYEw68gZsaBtzM1N8IQmtM+5EKQIUkVONRIQE9IndTJHMHMhobVIqjNDXJNQx3AtV7z0CJDgyGjvM711zbknoXEbDBDWiXJ7CmqrwALpW\/6W+nJJFUiWbCdjHjkaaW+FrsQDJM9BM7AqEaeBKV00KVag4Osw\/wpV9SjZAX9qEjWQPVFw8qvgrAmmcZL7ZcOAcrtnnoKaXSxFdZgi9zMHo+v1lrvhuXVf3R0cetf\/3H\/3s7CSaqdwd6drfhrvj7NJm9UzyTIkl\/c\/FU5kUaKOo4ryBhTlUvzkZuuW0YR0wTTkUSimnZDfjU9GTVcs3sSv1wJ0bH7RuPRxEDZ\/KOO4lSDyK25x0gwRgpX+EL42cnJLgh8udu8qwdXngqU6VgTR2jdUxhhlyzopCRJEw1RP0Z79j41qGryTZ\/xHDT5pBBi6CY3V420pi2m9CWS2rTeVeDVi\/9kOnmcGXKB\/io9Dttanwu4Nalxq8rJ3J4NWl\/ZCNOLERfszM8o+KTD\/kkA\/C2jUxIKFmoTZPrZ9U47z0YjUesHwbYnIeVMMbusxhd+4XvwTSdM\/S428zlhOyUVPiaSB0mm+pi891xYqPHWGi642Dy7U00P5Ik+J1GItR7feUn1JMJnF4cuW1+pHAaVacjxDq2rMVNS6Zk1qYSM2\/gHzXtjqbMScmAkVa2kTUPJvbIcQ0m28byCNeabluvCwLDOjGejEWQOk9Dp89wKuyOK2PjVMy3ezcV+gINpfMVaam\/7TLLHP9IaO0hgTfckOnNnU2izsY79e3Ovq+HM+VEZZ5htSzwR\/f35ypBMfTcwS3UMX2C1kPPeErO0cB5VJh97TL37h18RG81LtNA2X5yN3VZ0mDVtawkunrkCEpdBUc3iw42t6J17tXQ1YSawnA3PcEzIgsTGLh8ABEuxJT\/SyXlattTW1iolbPp9EDchODdZZV5EpesZmF4oSSYu5gTZ00MuJH72N4q21ZOaT+AFebEX6JcJhl\/dVl2XM5Ug5JyLZ9+0FB950HwsNayP0QNPFbwUHkqxOmpQSGbADEEQwAYSLre+fdS0I9vVptEfr5Fk\/duPeaLQfOhuHO8EWkG7kF77aSXI\/YOjetQrGKbMyrCq\/H323d57iWPTyjlzJIysddMAXvxuJDYflpFrxcrnZbCVSThyIlyhjIBESMGNJzuoXN3UItrkDcyHXeWWhfRmyI0scYytSrowDsy0Dd91LgijUE7qLXMMPgiI4cfe\/1CnoqSMYJGjQoA24omcOqRPBBxjOL3zLjGhPGrLXdmkgegf2FwzvsyAJvROkq4hWx1pOqc8S\/QvDhEKkByJjHPxEgpDVMpRXCkeSiGbvBd41iZar4R23Q4\/bz5iw8AOgz5npYlXKfL4MfEd5S3G\/aGMxtAOcSYPNxiY\/xk9sZU8CtVDjhKgUD0rANOWbpaF0PuiUcJz0cOQ8AriLFq6fKXeZzAklN+H7GYd8A\/+OTNE3XpoU8WhqaShrb1o\/RmhidJ7cEDCfiIXGjduIJ5oeM541ADJA+oysai\/Pwa\/DvqLEUWtpK5pNjIrtB27IznFjQVSlL\/zj6IumBWQz+x0io9QOCzHqzlYEthHPGoKbZnvKCtBiz\/W7DyPRa8QfVivG\/jBRMW+bYXo9Hfd909fsX6D2qVZJ1Ucz+sxyDjAxXS+MFRt6YkVsDcyRwm9\/5FHoRom8HAX6LH4pIeuI6OW\/FmpsKzpUfeWjrZG9EV\/UgyuHzqcMLMQzotJR5fCIIeyyh+l1sEY4Qk9bPhi2fLUFNQRWsURDSP62y83olgf4WFloZ+R+9rWBQR+I3hvDM9lHSRlw0ezSWIvBZHFzSkbg0Y\/eT5kIaxqiDcVLm7lDnPBkq13gWITAk\/cWhHlyfvT7GkeqnIJoSJ0y0mW6j0jSCZHaP6BqB+cGprarkn1Fhis6lMVwDLe7lWErq5SUn5lHt9ZwRkTe7TEj79BvRv7ZDIEGHF2KLQ+VWwe3orzfYbKw4qjki\/qdtr95k9zpRgk9cJXYCCeJmPnjI0jaDJdAvXHgovJZ\/wkRvLkZbfttKcaHwS42MNnG9lusnkSSAGlXVp4vHquns9giuZ1+V1rEc2aL5Za2S8Kb3t2Bw+fPRK9gDx8JILM6C3AuLSjeTX5BrXuKks6Qzd4rqzE6230+f72cki2jEvQNh4t46ptIuyeKV0kkWklXZwZhNtA9GFwCQ7OH0B+uZ+4RaMyrXzphVG6LgdT3W5a2T5+mAEk6He\/5xYHihwiVQMuNqMDHwsZsIF7ke0+f7sFFBwnAjphHMLl8QgJOiavbqB0BWhQjJ6AwuS9tsIJv6rbup\/uIP0tO+qFp0OvAIzVd6X6jlw93ZJYxHjnOy1SLGjjXpavF8epkkWabhAQkkskU8k0cBjAaesAuyVHC2takPWBePjRQ0bVWem0nE6LqUq1XP044tih2kAOn1lqdyoxY90FtJSvG6VZK1Oqp4GMoxFXqb40Dskt91WBpIhLZK0Tbjgktv8bAfTgjWylLIpGLR9wn2RaKkX0R\/Sun1RhSj4jIl0FKzMjsTxfIppTw0MhJkGhFldicmfQKlACrDGL+R+0ePv2P5k9TEWLt1YGPA5pEhDUu7IiBDMPwrZnqixjrd3Xb+cH3JquHoPNgOA8\/F8lpNGViNiccdDEKNZYxwrh4UnlVWi3Wl9GqsmjKHQELhItAAKbVS6ojiczOS82YOI1ic44YoSOQpSfibJKkRQPP2O0XJi5iR\/XtjGHbMiiGY1DQN5UrDdkgxabPHOWmnbSSp0CfKg9hG73avfY\/lUXuTfLXobLf7kattJc61NbRf9tYWF6IPpwgp7D82tSBqxoEIPWS815AOkKIz6edw\/kB7Agp9bukXHS+Ysqi35jwo2wSgKod3vu3F0bQ+xYRJxk+JAXCItajISalF7a4jzd7pLXIZWBh2M71M0Yy\/hLTZgP3FI5ToPpxmQdKAfF\/YOVKARNU3D9ADYNINU+8vrThkQWEtylQhe2dzZcTv3xwu8AvJ2Zkz25Kpvb\/\/gAUmArH8tO5YefBPaFkGxKARkvZ\/6xTaTK4WoBomEQPdam72izuH6Y3KhOtOOdUR1TCNDi5tFyUVu1BvzL9jcmNbx+OqqNzXwtK3IdkIIR83SPDeCcOtlRuw0rLxqlKU717oNUdeHc9Mzp7OSb4upGTAsmIZ20MlH6ScbjrBLhJDJLz2nlsSYnmTwSsMAu+3b++AD5aIfWDGWDuaGvORcjOu8pUJTwngTN0OQU=","iv":"f0451e277ad84530b51775a8030db8e8","s":"17d695cd255abbbd"}
