Beyond beacons: How retailers can understand the customer journey
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4b06f4526961ad8de2f1569ed02255aa","s":"f76b4c3bd546c409"}
