Beyond beacons: How retailers can understand the customer journey
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"69b0d2c7874dcd241a935e4d9817c1e4","s":"82e4e4fdbc579c5d"}
