Beyond beacons: How retailers can understand the customer journey
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"69c6ed30718303111c1d9e0566fb0bda","s":"b6333342957f8aae"}
