Beyond beacons: How retailers can understand the customer journey
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"c7486d92dfee82a972a3f5d3f1c4ea0f","s":"62faf755e71ad4f1"}
