Beyond beacons: How retailers can understand the customer journey
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"7bf0bd246e9d70144666767ab9bf3269","s":"f2a7b9b8b204d538"}
