Beyond beacons: How retailers can understand the customer journey
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"e2a7dec05192ee7ea6725ecb40001fd0","s":"6f99ff7033cbb929"}
