Beyond Beeple: The real value of NFTs for luxury brands
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"0155356b37d884c2eab678e22d5f4ff7","s":"5077f26c7681a33e"}
Alex Levin is cofounder of L+R