Beyond Beeple: The real value of NFTs for luxury brands
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"05b3a46a36f76087185c5425e4f5f25c","s":"3c7a80ac9005ff1d"}
Alex Levin is cofounder of L+R