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Beyond Beeple: The real value of NFTs for luxury brands
Posted By
a Luxury Daily columnist
On
September 13, 2021 @ 2:00 am
In Columns,Featured,Industry sectors,Opinion,Retail |
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Alex Levin is cofounder of L+R
By
Alex Levin
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","iv":"facca9b956bcf56285a66237d492986a","s":"d5266fa21e5c4525"}