Beyond Beeple: The real value of NFTs for luxury brands
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"xhMWw335bLyMbTEuhEVGh4YlOCzqdNnKhKL7yVQY86Lgp2GkOHU5vAUU+6QzOio4Ep0RkAzA0rInxEF9TzclF9bXI2O1ARFDCezg0MTqg6HxmsBnsBoT7t6wObq3iIVkdxXSfYTla3xBi0XzsOtVsWNE1aCgeIYYV\/SlcN40GxLX2wWzV33NuWnDaVz9DNW\/iFtE3BJT8CV3h9t66EvVu8rW49X6hInxjszV1RT4lsZMX\/jBVri8PZ0JueZEgyHlevF4CC7xzUOqVwMrCa3w2HorlL6pP\/+7gIIK\/Pv75UgN99\/HEpvb85NSD7u7kPCxYHBBP+hb7bYXgGlxeTppZ2eBvS9iiEaGEX3ZkeXdnI1RcFqI4l9iBDqOeuq16\/zdR4VqeXu8NoLHGUkV19c0e00CIr+EqIMfSFkHVt2VBHUUjUPhNYK0y2J\/wlnRkPI9QDvqLJ840mqgjhoEQw0+3It3akG62FHU5saARMyD+AIWhlWae3PTGoGb7SrH+MtLnsH34j4DRa0Ay6sHZvD7MTxLL1RDxGrykRrcql4ATtti7ykCA\/BtuV7+23E2dK0W8ADwUHxieN038\/FYbJ4CP6RMO1XEGCWdCoNXKH0RR\/GDjOewRCTDA+45DmWtFzO3xNepzCLJJaToVhttuG4yRCWxTpB7iIi2Wn7QQXLWypKO2ALLKGMJr7RDPJg8eC83rL5HYkrJzFsp7zNdrD2icfXnliFaDks2F6FSvAMfIVI2duMZKWWVPeeaGf530+JbyKGuXP299bI8g\/24k0Fj1NxE54azwNZz189nXvGNpRS2ZE5xrgjqp\/EU+sxC31kXqFFpy6dm0dT9W3Qcb582IK0zXgjsRel7owIs33zUZVD66J4a1bJeWCdm+e7SqaPED70tdRX1GU24IMmD3+CmCbSjfXBkHYR1IkBc\/q1ZkOyV7U\/RCUscvOE7wYCme6ncHMbnhL9NQVrN8UAzeeKYpsZ52nIVtV0OQK3V6Vgob4H1sTyaRn6qvGK\/FbmxtiPae\/gReB28BZcULkky6ghyMppzzNzJCOVfaBjeAtrE7JCFSMV9oNa1jIRhf6tqQEoLiow1KOSlMcUC\/WVn0i9GWayu8Q3DIKNU1EICloY747oWBLf6hmac9RpwSMoZ5AVQprqjvMrdeo5c2Fr6aKZemGRlH4aW9H\/221xLyeQ1KrNJPv4EjVr8L7OKdIT7I2TD7IhUvnIP5ybH2f8Lce\/YlkUKT1FkjAFbcCzMImrcBV5i8IuHwymJNpHcgBSVy0qSHvyzjWmwosynHYJIRpuZrWrZjrclMyslRXkNtjgG8NnRGID\/wJdD48luv6cLtclC09NhFeQUsQXch6JbqtYebXckNXMv0CH+qkgq83LU6\/QOsBa6Ty7Ow93CZOoZNh7+lJGVcx64sVQwr4OvRl7byXdHnIPD66c6DjpfNv3qWRPpI3BsM7HIH9XsvSc2B\/YuldMSZ+xh1q2ORULpeLEUE7poyHm1p\/45OCxU\/A9Yi9lIW6cEkOGDTJzcTwDoIWW4s45n5QFXpsMf57eGJ4MzL09XxH7WEVh\/5X6pBozbGDnYkhMDR5cmb3X3yyUBFqPtdPj4W4WafTir9syQpQBQo0gScNawIcw\/ubeBApuTFYDA4e+VRGVvVQkrjjYUBupK0nDBl1R\/u7K5Mx5gOFAvsputeOHX9q4CB\/WsBVPlbibhfig52eTVBtAqlk00WXN2\/MMYKJ\/7Z8cmbcm59l\/EchtgDWFK96gRUjwGh1fXsRHlbqUgrJ7Bk2Kouno3STITFvIPgWz9Xkk7Tp6C5t2SfXPMTxJ9vj+ow9mx9rQu4y42LKJPRrhArx5UR4oo9rHhj0FvgVDktoZVdNj71a+BZjDwQY+jijk6HDLGWFgc1CuizNgVT5d9habz8qnaQopJmFhNO79cZk\/6FUMNLcLmGWT7gAG3yETTMTum\/xj\/HoAzvjD8VG+esh+UKVkyKGNqzI8qmKjSJKWns9v2jzepS3jgIIspSqFoNqx\/GDqjxPNgM0T\/j2SrgblE6MZG68N6FT7W7BhgtRoHpfLdVNLD6XYG+B7xk5eSqq72SE9M4LXrOMTViIaZyF6OlpnRq1JMsW9XWWetqioXRA1Ikedzlqrbq\/NiXLe3AEOLJ0ePv+m864bU1MdkaycWh84oPIDdc0uSNKTLET6I1hm9aTWPHQJvLJQ+vSHB9BZYpTbQBDOMVMTnDVQYi46tAd3xmI\/WmneWy+3aLroSUobzh6g\/R1UrTtVf2myf5tDF+wg55FK3L4P3WeST\/TQkTg+t7VB+MZ\/nyou8win3ekyq8Nisox37di6CrjXCl7iAic1AZ+2rHt9Pt7RtEyA7YBHk7VD9OZX081ezef\/SPokXQ3Gg98dYh63DmU+qX32QYKFPyKCsPRi+wXpU38SFcU3sFNhj\/YrcEo4hGMbFGAQGATrAhxZ8RVLbQqU0AzrMcE5e6Y3pCmXHqJVjDHpVx9i2Yr3KDKWmyAesSWKtabIT4oEsAmDRh9VrwyjRVbhrSupFD0yg6FJRCVV5kh6WLbCcHY5zV1Lk25F7tEgKIZ8XNWQJwoHtm9EJcdIna3yufdN\/punF6e8AU15iejtDgRF2xzoEJp17tWZtthMb5fPU1Qw4LgyWYBsH\/9fsvHbrKcGcw\/elIyJAHmvYaJa4j2JAjHnoV+XYAs6x9pH1tZLYH0XKrPScghzkjxP9JcL8A8bLXmUFmMZLXiDregVIhKfqcMrj5nRdu0m03cd8TpppJBoLitXjctDUNXixBmm3ELUNNJwZ+k4tSDkjVnjSwTmFgy55\/05SD1e6ZWQk0svH8\/ATVfZrdU6ErfVp9BFYA8P0YYhDzG+dxYJikRjPO1zcg+\/TA\/QzOPS\/YoY+qpUkJUKUDNjNY2eTxrf8+iV\/8zdOaCmBlolSM\/P1pc7tq7gwz1xZEDogxJYYkHFe\/tHzaynjGjuuA1RGb\/+VytjsnHNXsNksRhKlPKSLjhEDVoGn4FVpZa5+9T0ww6mrh8kWFr04p0HSd8JniixrGOe97smdVhXii7QSoFHn4F\/vZkhWJXnyYloapSZpyPa0At9jpVzWFqvIvY7VzVGuxXLCpIrgYWXUlyQZy+7YAH1AnR95fZbarmpMMAuZWI6RLo\/R7Zs65qkWEr92xnP73fEq4zb3nY7ld4fBAKsL0+rUaW5l3tnAO+\/QgO5J6GaTblOdJ52CwXp1LZpikZmyvz3d0YZSWJ9o2rUR8hU3ibAC5lgMNw2yFaZHBPQDWFKJfIZ01RWWQILFuk5+TdcTgXkQn2nNT4TCVjEvNeIN9pwcR\/iCEGYc2TqbUKfPWGb65+++i4tQ4hk7OAVmkDD5PrG\/m7OYLv3tS7qrULXoEq7P9jgLeWEQ9MI+Upz1WWP6EOPUsE+eyux03prRxM6LQv5ll\/lE15E7RArU1wpVVPBHGHvYNRm3+rcTBt70IPaeHzsfjWIqEtSGcPjNDgqcWA217M3Q2eJ2\/vh+Y7hzrSmNdSdL\/NESU7euFudNNWJgltA0QSAH\/gxdHNuNQ2wvK95gQ9I+3XtTfU4LOo2N8LqdAQ5+AKr+pm8joJniT\/2eFnsIPGubMd0zXDTk\/SEfG2LfKbli4WfuFfUWezDWcYZgWjAHECeO7zSSWAisu6UPCrPZPpMT8Yj8nrAZ4IZrHvf+Immkioe9gtVmRfhM5\/OpnjXnRvOVJ1IzDOWzQ7sc3xK08ujC9hyBU0MWQVey++d0hzmLUYm54wzCnn66sLskNYgsRJMfUDhKInGa4IXx5LqmLDlwbsPQSgpzw76X10XvburW+e\/\/61tCBj4qXSGRKu7Jbb\/6rejrHCo\/zdccnD+AHFk5Y6C4hl+\/9+K8ACIRpTqc6Ad\/nWo76G3gDY448lAO+zsxJpNVRTQhiubAEK9MLpTfke8aBC0teQaB8rnxdnFzhN7Nf6btj8YUCxMreFMvegtUHOVRKTnrZkZr\/\/L7yDPJMsh8dmSMV9T\/rBs9f6mol61MBCcSx8nXLzUTVfbZi6i3myYah\/ytiIE\/tpG11f29sQROSQvCd7WVOpeNMNkXpE\/maHpodEnjENxDZ7uneIDXhhTN6+A8pVF833ogGs7wuY29nVIlbbwDifskI2kCTtpPsFcalhWe+n7VMfdhPy5geaDLh2XIoI2iBcVj4ZLJdCBUHPRXGlKugdzVk170qU8aaecRf2GYaSuVk71SXlpQo62\/K7Y\/KiKbBq2\/yq18Y\/+AripCIh\/OuuM8LBXSLdj3pZAtQqH5nIXK4BOC8ZwcG4HsxklQD7r5P49Tvt1JdDKpqp1EHUCDP7ew+wjdNESINc+1MEdYh92o098slpxD8ZBdjco8g7+e2aPU9efpjMSYxWCt5f5AfHJHOIw57060Y84zPcI+kzvXCTLNbNox9rwEXYLVRk9K4PwycWetFkfnCXuCWkHux7oO403rRcdyOtV4EStJCJ3tltZ9oVdpCVMOvLw+O\/XvUuO5Cpyxmu0sKxD6eGDohNDZ45slMe6VxfASEGZ1y3hr6pBAFn1uPm5+ebLmBZU9y6tcvJPpVnxJa93MttIen8TAf59uupSVGuGyqxjOd6XjTIsN1JSXVbE1ak\/CZtIlAPhDUwTdsQaqCUQGdJ4s+fX46yA6D5fZSWRAkduUU+QPr0XovtCHOHQ7vqzoM9DMPk0XQMfZtOUish9W4oOSJWQnXI7UJaj86PYezqvCZ0HBEBfJYeIn9Oel4ykNJp7at7X47IVtWz42h\/\/SeGSggk+KKbwqD6IwyEGLOcgvQe3uoVDlAMgILOjSNSPX1Y1y279OxL9aVrhAeLCNqYIv3hPx5BxsLQ7CHNKdk0Jy06sky927UEr22VZFBSEDzBA\/hjBVGkdCGMNStPX23eg+ZeNnYbchHbfZZzA4ExskxoddEJlS9PhoYGYFroFjrv5GRAydNgivmE1540qJidvAduCcK+qqYxmipq+66nv1JwFTRcg\/dRSqOZ\/sSuvQRoPVAOCoSqhKidEX\/0NCGgfJj6IjK\/xithYdIdRTd3ymKtlyqqcpsoyN3F+oHG0qgeiwKZ0pfFZu1kltqWTabVpld70BU8rD0LiyjoeWF1EshIiqi3Vm5alf0tR436yvnxhQX0bN7+Co9G+qe0lVHAI4EDT3hDVVp4njJqo8M6KTEyWaAmvwWqNOwTswS6l1gwqhIHeNu45bTCWBphHrWvQR2xsGxbbP7cfkODkX0DxzxNGIbmh5fBPlc5kl4+FGyhKxn6BC3HOTb3MK2RCWoVKm62WGviT5JikzsRaiVgofjUpBkRKcyaKE0BEaHKTQHitWuiRqsa8CuICphSCpPTl\/5W\/XJ8QaBnepPlvZUw4rW0YMICLUmT83E22F0UuBicgBuBgV3ZN3B7Lr8CvkK1ETdi56Nx8q5mFu9fSKtwctgSP91gHQBngIj7NqpdrqrE+pKAdpsIzAdsGs6TDSn1eRbhdM5hk6PKC+bnOecTzlTq4XTmaAyrb2WXpCGBOvdOhjK2EXvLgyc2yBW6nFEMwl5RthAxFiqLXlFzHNln+5b8O5uWZtMQGYXBX92mmyzYTGQnY2T35AMk6d0VnZtN2mCsgYVKNan2ijaYGK\/c9spSx19xOL7kshbsa4ZdydHZ7Q697hzhTi3Ms3yJdyEHgsWKgtmwc65oZPoPdFENF5r386dFolOORMMXXPNq2WBUilr9MB0jLLB61x8eBAtxfdavxLNK2MIEdUK4PQfwax1R2tuaTIqu\/3R9xjuXQSeqJA5xIjQZ4+lnmrdJbJGsDhdKqgxxD05rwhyfC54XuklZzx7l4RgwCJgcBlUORr+3IsfuWaTwQxFbyo10RRL2kTr2bcK5ftAazMY\/qf2i5PpP2S8ld\/30tzdygjEjNL1mDAU4yD7X\/nOg\/JuJQWfT6OyJqD96CPZha67OUuZ08hNuWBoLap9tWraK7qaPm9JGHKGiJV9L+YQW7K5nI6YAyTFnAHMlfIDpj3RRGUtZ9a7eMX9cGULIDBkk\/66Y8ryjTx4o\/Z5f66hZ0XqCsuUqZbLlsVtcpb4yvfsrmXhjfsVdeQ55SoQgfzSKX8nOhRE6B2caXqKdSkeEgsWW6Vb1TyonwctMWPHJgQRCWmeXH+5yrbo478oPUp36S1RFSHjerOPFbjY0mchDZqqlepE8foXTR3xqy+KyJlqwdAHGL2mYSsXE95mZ+6vjnVXLPtesErDd7ps2t72m1HzRDqjSDffTQoQZEjM1A4QUJFV6HlzOmIOy2IKABqYfaXD\/Iu3Pg6Pc0TaFupZ3AJA5y1iRqs9gOwGmfT31jpmPfLUi\/vCTzLmdkn90hXPQ+mJjv\/N3sGxROYWsMcqm7Nid6Rj8fVJnmrUd+mtHWssHHTpEU1W7q5uuL2f+GPqGA3CkqAomZsxWIW3XcTbvEH5dxzhHJtUqPiW3TO9\/YCNNfXmG+mbmYOWUTPLEKxSxBQZf9ZFiKRYGyiuNPZySKtEE2WroF9ubQ9EvmiRTwSfLGHqXEjd8ItqBsbCo+NS3eEpgVFCc0311zFoINqE+KJMYgiTFKd1maJ2LNU6YyFZSYjOUHH7AURoSVSfjBcRJZ5Oor7Ss9BuLiCnjn+SGapfoANhX\/FGb7oJxa2oaHazvHcOdW2tUwqGmKfLZNoKDKpEVm9tNdwrYlFGW3fCConIfARi8tqKWKz\/KVsfdmSkQjv\/5hFiF5cIn0EhZnTVUEX+lbFFhgEZdyWDacsB1WeK64tKtE7LblhoZi\/KxETaEzA5L6AJU05ffUeA3Jg2Zp998xtWh98LKsYjCMLPeSErcYo+QlKpB3RFb+4RFjRc5c8FddmNLT6X5ucbfxebDLF4usi+3XrPwSsGddUCUWVPngyZDha\/TgfcqVFa6\/51ZqWsC8ba49m1tsdOQMdaLC4bB53r++pN2Z\/LA0AVbUz\/JwHSDykcIKaD1HwkHaBL4sAixKdrJXAExP52Llvo1jL5kdoAfwbTJvalyS16ouvLBeJwEfnDlKBIniR8Fh+z32bq8eJ41kouVb0jtBjTBk2OycUhaWIjc\/p+fnKxozVdKfb96VJ3Zr31nekBA1\/76w7RagRkMClOEo5TMhaUXQEmxw7Pf6LIie3LkNpivQ2szcsjeIwtNzxv66ia5eh6vzW\/E5BM1AeFwJWDuKNaScYtW\/mB1NfcnhMKVCcVi\/Vl\/mhL8vFYIW9ibP7NyqYQvcjQraKKovmDb\/zU+mVa1she2Gz9aoRAbh3qq+Ku\/X4pbZfOwpZ7jVsyUr4kgB6I+qldmk1\/Wy7hyVideGNNmiFaUzqp+A2YRea5eA+YA\/+DrdqJi6i0hcTcppUpmSXTKz5PAK31a+dhif1L6y91RpQ4mtMBLLAxtWlp+KpDu9u\/5IRhthPCABK7nof\/db7HqX2mPKRlYJmufEhcaKwKgOneITHSzpzpZcAnKuzHvMfDSv6iu35sWFus3nK7gTPySccJMbWLAmcx6blEysKOFtMNu3Enzw3Tt+L6LBgSAerUPsblp0nvEYcoYMnKiqW1SV2wby1iM6grmndOvV2p6QlbkTwjAqCNg9\/n6rHMFRU9nu4fggtv3FabwEA\/mcHpw5k78E0OZYUGhHP5GjJDzjZXAqDfuZvN3R\/O208IH5y\/mDi0dk7+zxV8ntyYFd+KXjXuu1bzLrBOdzGPNex11++WiRc9oA29Nmr9GBw0vMoBk82+fZAJiwrRqiDm4cMZFI3MCDhcQGJuZR8ZCrxtbvlFBr3hHop1\/XDZ9B38XsxCR6nzIF2FKIm5lZGz5nDfmZS8ujHVGbArkI0A4g1N0vBaK86Gsd+nuy7rEhybsa3Ukc0vQBqkV0bIHxj17ORvMF7RyQOk9KeT57jWbunzzLNi+7MYgaiBCbx\/B0NiNavatyxFDwzOB8AdnU6hGlzUevXaUBF+ueogFLCRh2dljbQUBXOVlK8ZlStDRici4YcVozaYXwdU8VgkySHN8w1n6\/8Ze+lcjbH+hFUA3zcapCdYlpPjF5E620EAIZ40NBw7RghyISa7rlvfR8Ak2YftYcEiUW5ZTzA\/alCdTQBJlXp7jnb7WNbFh7wnGJ9hHoe2xcqO2DHT8hG+gsDpqpY\/yoOnXVUD3Ws\/FsvzuZPpE34P\/S1eBAuEtAvKJXrbNdfDnANgvUMjXY07\/\/JlFV5x\/s8aK\/j3HJz5DWQLKRGS781dVMieLwkk3kybuBgrniAUa1S6CyMtgJycJAQFMUDUfnWDdW+aiQ2\/udma0MWm\/yVejrAKraVOP7HsSN1PydSXsH3EVnSJPPZIDtJsIEy\/tk9s+QFs4K8PbBkTl3sMWMgJAP7plnypjeNqEz+yVhV3mtMIAYsWxzQLjLNPNEKWM9SAYSwGjExqOOvpByDv+3P9Lcpn6OYR2www3CTHM7jIssaN81CyhSAlvCVYdJ1a3ESPYLKpZBUhCYrclZsReyiAd5mUMrxDU1ZkzpPUbRD6Ww6+skb7hZj2LdJynVctcGpN6lV2NUP\/5wub9fZlsEmz97+AWl3nHDx+ez1HbC7PrBvLu\/GZWp+PkaDijoMiQP5b4yVm7GdVU2ecyqn3UN8F5eFLKMuEVMVLU5J9GqG1QtfApWNDsSAZObqoCaYXqq8uhuRz1ML0ZM3Suam37meSe3NGvaNZYHVA7Cr0SrO615mtmFmQ5ZxfhxbHEpaAzjDbzjIH9a3ELQJ+5fcCq6w7zvbobnp0ohxwtFlvwdXu0z6eNp0OLap\/K8Dt0QlB\/VHWvaO8J6gY+5N6aw8bJeZYPFcjmvxc3pZkiIa\/7Bwud4xG9lOTA8UCUlJckQlKT4QnXmJQhuP9yPOM4Jd9ypHFkQgJ5QstGS7YfZgmIwiOMG1QV5jXNSLZH6YFbKWDMBzpDxw0N281krtZ4jSz\/FoTJGfu7GTOqIaiBX24OM+ZACkQqF7cOL6YOZgFqWR6I3l8mXypvB51XFPg95TRp7XVJ\/ylNGHX+D0stvDt647LdZ0C7G8i2r9CJ6nbHLyYCQ8ZKpb6Fl1BULHbwBPPwNv7kgVF3XItq\/HvlENYgj0E2XjUiiyp1kdoBUG8jZOnoXylNlY4MKw\/p15hVk01I6yRuKOa6JK1FLdXuaLdYWj5RF9J\/hAlWLDxdnHd0e2sWDQtDdwY7oH63AG0ii0vsxBwXdTR9DE5dQjcE1TPWPFOzh7cNjacAqnGHeGD1nkoK8Y4ldikUI4T7Gr1mkyn3NO6auK8WgIOvq1cEHEAOseunUZuF3tWY6Msycsie0IkSlZGn+UhCwIEXcsroWUY80rZ97J0mnFbTzX9QTtXhEK3guPtTY7aZeG3EV5pl8=","iv":"001a704fe3be1d5d5e0cf20301ebd7f0","s":"9b778402aa4641f6"}
Alex Levin is cofounder of L+R