Beyond Beeple: The real value of NFTs for luxury brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"1cd1aca05a076c8bfb59bed9c92e29e3","s":"556aa75bd93e6458"}
Alex Levin is cofounder of L+R