Beyond Beeple: The real value of NFTs for luxury brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"e69e4c04d74cd6148696e9c8990fadf3","s":"bad008e0d493a890"}
Alex Levin is cofounder of L+R