Beyond Beeple: The real value of NFTs for luxury brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"46a1e1e96b7741786c583ca296afb2bd","s":"6f999af910c5451a"}
Alex Levin is cofounder of L+R