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Beyond Beeple: The real value of NFTs for luxury brands
Posted By
a Luxury Daily columnist
On
September 13, 2021 @ 2:00 am
In Columns,Featured,Industry sectors,Opinion,Retail |
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Alex Levin is cofounder of L+R
By
Alex Levin
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","iv":"1d250dc6c314b5bac42681128d18e988","s":"15a849bbc025b760"}