Beyond Beeple: The real value of NFTs for luxury brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"01bce3aa9743d3443c71a66538ee3004","s":"4f62f09017d7eea8"}
Alex Levin is cofounder of L+R