Beyond Beeple: The real value of NFTs for luxury brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"b2fc2583e3aacba0a54018fd9a0ed96b","s":"e7f8050768cccdda"}
Alex Levin is cofounder of L+R