Beyond Beeple: The real value of NFTs for luxury brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"26de547ca9a04922ece57f49c421ded0","s":"7dd7dae184de6752"}
Alex Levin is cofounder of L+R