Beyond Beeple: The real value of NFTs for luxury brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"704710c2fd74026e4b10f7802737ec41","s":"b603c6142a169f76"}
Alex Levin is cofounder of L+R