Big mistakes that app marketers make daily
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"411525ba41b35420edb87d7ad0df3c1d","s":"23635134aae3b0c2"}
Jonathan Pelosi is head of industry for mobile apps – Americas at Google