Big mistakes that app marketers make daily
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"f36afb012df599be132e40dc6c2c4d4d","s":"54d07fc47f4070c9"}
Jonathan Pelosi is head of industry for mobile apps – Americas at Google