Jonathan Pelosi is head of industry for mobile apps – Americas at Google
Big mistakes that app marketers make daily
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"7ec52207e23f20a64f52658ea9540561","s":"a4806b69432c48a2"}