Big mistakes that app marketers make daily
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"7a6e30be5d227a221a3974d377fd768a","s":"76546689e3b54331"}
Jonathan Pelosi is head of industry for mobile apps – Americas at Google