Big mistakes that app marketers make daily
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"8ec22a4bc20636c67c77b91808584a77","s":"fbd0c5ec04d6445c"}
Jonathan Pelosi is head of industry for mobile apps – Americas at Google