Big mistakes that app marketers make daily
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"0c92e17c4e53a2219c8656feac97ba62","s":"0cf622d81b9d72ee"}
Jonathan Pelosi is head of industry for mobile apps – Americas at Google