Jonathan Pelosi is head of industry for mobile apps – Americas at Google
Big mistakes that app marketers make daily
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"f039e7044cd97b1d833679d430ae3cf7","s":"eefc2c835e83dc9d"}