Big mistakes that app marketers make daily
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"c4afa29f8d521fea2fcc4e2fa2e09c4f","s":"9991879c7a16ac95"}
Jonathan Pelosi is head of industry for mobile apps – Americas at Google