Big mistakes that app marketers make daily
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"10410e177b196099a1a428ecd38feb1d","s":"5089b563f2298027"}
Jonathan Pelosi is head of industry for mobile apps – Americas at Google