Big mistakes that app marketers make daily
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"1299da374c79d3f5f4f3a51f0db4da17","s":"d150a5c3839f2fe6"}
Jonathan Pelosi is head of industry for mobile apps – Americas at Google