Biggest risk of partnerships is brand dilution: Luxury Institute
Posted By Erin Shea On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"0f1065c85fc415b0c79b73d686dece3b","s":"15f274998d04a617"}
