Biggest risk of partnerships is brand dilution: Luxury Institute
Posted By Erin Shea On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"82cf043dc61511076b2437977a32b27d","s":"502512fd5dc1ea30"}