Biggest risk of partnerships is brand dilution: Luxury Institute
Posted By Erin Shea On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"97e83c59314e4cc95b34165bef0e8e79","s":"ee0d971ead7ff628"}
