- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
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","iv":"e79102168e19c02aa7820e45f5599ecf","s":"5f6d909f827a2a53"}