Bloomingdale’s builds CRM through mobile calls to action
Posted ByRachel LambOn In Featured,Industry sectors,Media/publishing,Mobile,News,Retail | No Comments{"ct":"C13Q+LJfRpfQKOiMJuVLGQhRdHdmKAaJzit4I0bCj+mLfKlHYIMAt5h09ycefnOuLPr3S0qZZdcEXzPPqJy\/s0SbzdUkuvpi54FPhs0TOxmLvr9sZ4l1hIUxixBHAkzFhvQmcyEPOMKFUnSuKl2A9UaWCeLU+hiGctiIfRNmJyt1zL65ybVOIDt+\/2\/EIvyKImh8I0acLIE7nH15jpKoq5jrE2aOvOWLs90A2aQKVuSrOJ324vVn5En9DPpFMvi+Q7Q+o9EhP6RiCaFbpGVXF+0t8isJAeXVpe96MOz12yDujVt70d2Mw1za6TsCRhbVXTH0Sx6zy\/1YX4dW0+2XLIGAK\/3UFTLR0AAo4UngaiU1iINwxB\/Oc6SjIQgQ2XxJDQ\/xeITFiIBzjNObUkXL74rx4zfzSBnTDQAoWpFZc1hYCYoY6Zc2dyYrUXqncRVKn\/\/0xGmCIqB8rwBJNtD6CDJ6VpoNR0gNerDYQZshXu\/RkysDAFhkuOeR43yWLSuKlK0ZrVEl0gkvuUN1ughPCOb3XgkWckxfZiL9ln\/4amyRohKHDUG98oR4R+A7z\/Y0trSEyt192jR\/shFX4CIPkBmX0JgOc+BKVLPzRITbABUcjsvm8RT\/Fi5+0l116mqiARGqUljvi6QqYC1hEXs\/ZTvlr6Tu2+lG85Sf9bAfkn55cWLJdBZjlzyRhrfcy\/\/\/gDwfLKh\/D4HxwT5S6xr97dzBAKmUxNWt2GkwJj+3jgqh1XJBkT5UXnpJlWg\/oLydJ3IdFQtxKtlZI1+zOz0ZBQa\/a4P0iCpGLQSE1cX2qEbv6nJ3zqxQNx8DZdJQT0SCuE3RGWlyENzgSpGQyHdUGzoUocE1Bq7TRa0NYbsY2Gnf6\/13bwPtN7k02yZ9plPDWqWTrqNLaS4SC6EWfu5YTOSHtEf85Y5r5Wz7bg1vhdMCNFeU8wlmBn4BXxrDlkK73yjO0a0s64R6IE8HXcUWqYVxR+ilHMRtKTayvNHxiYNvcKZos6k1+LRMo\/dZ7Z6Z5yH3XzL6A13hLWppFNiDr2nIbPPiUi4VOrg1loL1Nu+Iw2z3khYRWsCEvKOjZgG7QNDa1i0On0lDCIq1Hmkr\/ZE5lBOPNVSxMeJhSaVC2ZnWdlnsmXJs\/epViFs844acSEtOWpOFkVi9pn6pt4YUWimr6Y11gFJf0eLeh46Y+6g3SPQj577t+21amCppzauLzXlSgyovz\/35pjEIzm9oF65f9LdPwtj\/ZPxBzWESYDIFUKaDFWoIOGVSMFqV\/LwCotgvUZE1wNsP14nD5gTJFAa8axdl9Lmizhfb1W8KK3tXEX5Dp5KGc0zQd9J\/GJ7YHgbnv5ZDKoKcY2KoWuIwc9s5h1LDMg0pTTmKTVN1w6KheTYTEBnanXu\/ffJozoTF3TGa9VaFi7I5pHG80he4\/IyOe+Oa8DFana7nt+KEv7vhcxHzPrSfwtvCcBp0Wma6Ld7WnGkyj99pIe6b63YXRirYy2bYY2DrQMz1ds0vEiOihGC08PjwTOeo2SphDtpU+89IibOyI4IQKpFx8qyAIUVAQ3\/uLla+yGBB16U21H7NZdwGIF+9ndqOW8ChLBE5GkvaM81fT8GVGjevYc\/s6D0683SSYJ33ifvzfCMlgC2ksEvebcNc67t3GUnf5EmSFLaILmfX+feoYUF1+WGqMVFymiOr9rt0Ia8GP3Q+z7gbRae\/dcSRLfrcE\/LXm0fnOJu\/hpTWHLJdY2dKdR2p6RMclXfC52DAz5zUWTOdTCl+UTnDXlqS4QPoKg9Ys7gmhY7i6QbckVNmaEeeOqf+\/ka\/iuvWHrldGw13Q1e2mqwqtho\/5AGbkTBWONlLE5bICgYGq08sotOdCqkhoMjBZoAInIyZTAySdyGdav39DlnD19a38cynK9XE\/m2VD6mEAxjxqJu0m9clhtpJgCjo4mLMKqdGbrOU0xijPNAE5e4l8p97QeaPJi7yaOM6ckwv71rCgNBnt83Dlc0U1l68cWeaG6AMo0nJG+srTa4qQBhDyul1PLB38S54dGmALm7iaBbZl1ZFBKrv2pzVqSgSTqU920axd0EPpwZxcrF44oF25A4y8peW4eu4lWBNbP0KVuaIPaLCFSADzkO7akkMqEF\/InGRooLCFNOFuxWDYqN5ceQSyRvNtvqJGV+28ChZ+F1nCbFtslw7WuYuAHHOawJ+qTGnrEkePMwWgq7O0h2zdhmTHtR+omPj0cwaIYhCPJwYkBJuDQGUte4hcturMbf8ZSaxYnJnoetx7kSvwubt88FKfd\/FiRtLqLrAqSJVsfdzIVRfV2Wj92oqi6L4X9SZ1IgDjlLXsWuhOfihEyLFK5zjvwnA9Q9QCSlgJ3B6FvPMqBm2\/K66UzQplYJq92NDBU25zuEWAic67tzpGlY7fTNqmxC55Ve5P4KoJSUxU3YgdhN329OCY6aWs7PDBfV4\/gJkdzSFcLUeJGzzG49YEiwS67T\/QwJvvDnPeI10g+Rj3ar0\/oTvoTQts4fJPWaM6E6jSsp\/NgfUE\/LvmaylLUZa26EhlK1KnAQwf0pfC2pWlkrgNQRGGkDFWPgVKLu7SdRvYpaTtdmtZ7kUgJwbVEZBzaZqrdh42ydRCWYv3+JgYvfxM+\/NCAk\/Y\/I7mQB1h6Aou8l8nq2WnusUTqIT1niPkGLdPbD87oCbnxPt8QKqmulIe5WQVhjrVfBCcI+cK0N4L9YAX9uP2e01l5bboppPi7y45Di3\/bqBv1OgjHJ\/\/YQsX2ngrYoU0pgDlNzKXDq1f\/aneZ9gsHb44ghr3zAbZEI7T60RqmPvX6BqH92xXK1f7NN8QwwTlEfJWD5tmETUUC0HuH2X9xroDjJD2LIpHI7cyxPtA4Sh6hNzPdo9qrcvMwnxT8t7mU8iWdoPdNI3nlotpB6wiYfegEf7fRzjJjLtwfEuksKI7cWZ2sNIsTlm\/ggozSWCgcOFBfGyqA6oUHQi+CjVtY64SvVyDPK0q1uHutT3kth2v7Dl1OSV+Vlq9A4dBQoZO7bYdsixYEDdf4yJ2V8k+UtKcyCvohgv49vxerDP7\/jbvX6+NChDp798iCqEsG0VU4kE4fNgGdQAuOr6CY1ig3YAjoP0VDwcDSzfqGN6qLQRo\/xeoffirjWHBonQtbfbpB9lreZAdW7KUmeRFWzHz7ciQZCRQ5szoEjbyL745Qm0x+eG7ZnnnNFyeH35MS7I0MpJMvedk0I8xJVB6UGwNRrvAjT6K\/pciZ4cX7F8DZ+ePXCPhkQ9LhHcH\/eQXUcLUtb25M6aIC81nINmul9LCag24UCuaE7SSy097MotBjehnhYmvqBNTvDGjBQtEzOQ2ajyEPxpvSB7lww6knKn8DxCoajdd2R8dQ1HnOaeIHnOnYlxqiWzgJHNiP9y+UHZS+xPNrgVg5DyK1JeD6cWnBTbUkBFUB1QjluYiYxnvioCIeWRQs8b8vZZiupvijdy0KxNH194LoZ1PieMRLKc8jQRg8J9LRwfxLKJvg1y1PowX\/iqtex\/e19x3hyasthg1TPvlHw0uIFkOqpbNYpS3crSn\/2M6x7OgumK+wIxLgYz5IC4JbNykCX1sEF4wbN3Px+0LaB9mRRP5TtLoj+YXOOANGrvQPkaQfqGhNjW27mbrypfUHgzf+9ng30wNsSXvd+bw7PkPv7s8Knpxfgh0XNzQzOx7SWKygjC+HP\/06kFhhvucWZznx\/Qk3V7lYH8EPTPJuMUhqHKs744fwVONw0+a5h0FOwqa0GHoLOjQE33GiBEj2x\/ocnPwx84KRxh0necgPSfB8EKYLMSpVW9\/EqV5DMEKTiv1l62cFwvrYSCeB2S3tXjjT\/WlX6jRcpdSt5V5GaYlh00i83Lw9h6NlyowLTHvwuywC8YgBEwwzzFfaoIiiBq8fpTrcpLhRP7NtFQmfFrdrXeF9SH8j3Lsr9SbcetYXomk8EbsBAE8059A2A1HpB+QAgRfGCLTBNQP2fJJGCsOj3ABLDoKNFNSsniIUpyYllsKxUWogZbhHpM8JqNoNSY6Teo5Ew0y8fnh9hbPJh1YXArWGOd720cuUEQCF9BibYfm3xhROSnkGhdIGHGzmnlkavLmpctmB4KqW\/eZlPn6IRL2\/yeXkf+bbFsV37zCR\/64LKgIVWxomSFsCVtQOhf9N\/gpkE6yfTG+qWYgHNn4DKry4YdLtq\/xe33ohq53JU4nvy6XDqMG72RPXLSdSTUkWzhQnDrL9mF2tpoeGlZ53V3mQjgZDPDD3fZIerLOnpTn\/Pg\/V+GM20jb219c7Y+z5p4j8KFLfBbvp+qaQp8QeKTGpQ1zgeihtQuoLJ6SBwClhVUCwqMKIKWZavmNeBxVNIoxKKeHTtuj4IAl2hjMhHkedb7ZhWiifEv3hcmKoEwNZBpWDyK\/xgMuxXYkLZg8xfNuUcqYZyQVTfuMxZomVPESK1kqZnh6P\/vcO5tOR76C47M13fznOS8+5Ku9k+mClUje0iyvJpVHzAqMds1yXxf6D00u00u7loiR+Vz4RZn2PWoo4c6pv8FEPiu189BvRBOgN\/gAMu7irUKQ3lD6STW8UKd3Fpn6FFoxt7M7R\/DeeT77CmrH+Zqi5mPTR4II669ZN+rSYsDPl9a1QXEOCcyuc856YryQsjfasTcLvvoFLU8iUdBu6Rwi8PdBkF99meHqTelnVEE3V9eAylGV3xWR3HfEYjrJM\/LSdJBpIpDJI2UQMZ95JjTD1yegnn0\/c1\/GnjSXYIfH78gLQH6dD6EziRTArLrnuo34N57NwCCcbcAfNyrwTAXi\/czASsSFJyjcjB7N8tqNOyYr4s7AafwHlIcohGH\/PRlApmYITXRyIHpx0t35HSr1lhZiiMugQeovkzoZigBa94vvpTFa2FujcEl4wpbxCA\/eSlc0PtK8NyU31Ti\/GnvYUrrXkf75V0ngxRelVUPGaQDrrKicysLQxbFdtxiH21CczQWTJJ6hSc9pNN8lqDhFWD9zkfwl7ueYTpMA2iet50HJAS50YO8xLqKe3wR\/GpMUHAn8+NpWMdN0coAtUHaW99MepgNL4LlkQ958\/t\/GdfFQgbgBen6Q3mOkwHLpimGRHUSbi0F+Djc7xQ1jYqCKJNXB5ah39E5IncxO49ZI6sIsbcueTIUGWHoqUbmzBtGRpPXalmzpQJ5EUY\/YbEPrlLCms92VFO38CHhs2oEk4Gn6TcenU+gRAVWvpsTso6jjaoKGTIgA7hjqituERidWcM9vKciQiPTBG2m4jOG0lbyZeDMLDHH9LgVAxFCr3Q\/56lsoLtIFBdC+KgSUzAVXR8bcAhnbxMpWIiDh6jW3Gm\/AmlOzlLuCZvNOuDjIP0MAt3liKmgfmBFeyu37UO2VnpmFm6IgBUzbRKYhz0hbFi1Q70gdEofBSeG5UoaARypVkOD9pl3pi6JPkhVsS8LMVk5HS\/roi\/zcgsiui07\/7PiSnGoq3vTPD5eR4NJaWFBkcEHrGY77IjSupeOeK6195aoWdTYTVJQMPQVNPB6jKBYAs\/hi7XwJQBNq+2GehlqqADToDYYg3U38kEbMalZAnBvx6UdV1to5gWpgDER2bp0ndaOhzRhMrnN6BVDLCCEv8P1ZoaP+N3AN0PlRfT7LxY5zzpkvGFsywT\/m7QXMvIL44hhPLV5aLMfEwaPqnTb9VB5jK9+UAzb4JtEZ1dM4FtLC85oK8vyVM2KhnGLZ6XfZ0bbebRNdp32T29azycyj+fAdUVDr6RVuJ8s8K67UR0egBWZvFfKWNbjSRzajJzaPeyFbvkg3ucUb\/mwStNCGeNWns3bh9BczcID4zmI7Ivj+SwFwssSHsKuqQWtu+vIxE0YRWtoVNkaDGCcanTX0ujgzqJrtp\/+Ts+oZLKiPuSDFcWZiRD30PaNhD+0BZFBNWJGPCSQr\/HRJG44\/17jpZV2qBmevc5EmoRYpUddvn7NiHtoUcegpQ2Bb\/+2pAg4LF6WTjmp3xOrsGcpH4ruqxzqWyyhHIch5nnGyyXibUp+sUSgEaY6oRhwGn5OLyLaLn\/uw3X2v91fbiApHzIAOi5G9VqhQgg6LLZdg7P0aVctXzjxxhUsX+HYV3e4RetLJ73cdbfndlWV+Q6O+RB6rCyGeUjABXDrtlxWKcouRrxJqZmWnAWbnndZ4MSdxBzTO8ZLleSthacqecLhhnmxlP4wJP7TIxg5usJhvOYKjd5NZqZtHvWGrE6ELBNi3bwFPxPwVjowHB2B+KOTfeaUrnYNURhXB70ldk8XPBAoJGCt9xm04qteIufqBz3HYQJ3uSNg+AK+24RDmwt\/yftBVE3fWwOZ0j3wHQv25lhL9tP0vyqEN1uwfzOkUhNXAZvYa78Rr5JubwyXm8izSveuxaxkr+nDR0b+YhX4A\/kCQewCsz52FMlwq7Mq2L2HkNkLUTr+JF+AgbQCYECaIbdkD\/cpy42I2w5htwSE5jZUobvZHlynLnxeY8\/TAxkrVKbMQLqPRf5XiLordbzAhK9O5ktmjYg6Zt5MauQeVKRsp+d2KQM89jp84y9Aadl9r53LOZhCYuiRuWEkW7SVSI4zsaso52ML7IcTG4L6ftjY6b\/ezB+4VaB+Y3C7LFo7wm7bf7NvYUH2+MZteLPn8irQJk0\/vo+l2VPhDlaqmk4VWabya4DMzad1e\/7ghrdssTBF02bOJO42zt9ylhzqD\/JaSSeIEoXdkDxPOKv0h\/HjHN9JNDxgYle\/rBrzCWF5WmLbCf2jQ41y6LFrs3nUcQ9+m\/+aMy8FnzsUQOuzZcnaFNJEuEPRVeRyi0Vp+08v+Zl361xFuzLWviZXzcQwwqZWLDR722wnyEEGFZxLHAlLTJNFJ1CMeT1ubqOcZHtUWatKEYzfI1PudrPtvuDFC7Gwyvw+vMRfFWDkl7wSnuZEBlSa\/SXHRk5eO4rpFoEO41DljOg8UzC9fO9YjWy\/8mT4AdsMgvKSIiiii\/dQsqSXIxuQAKWsUOHq\/oKyiv9Z12MuTCajeSNnDSP1hA2tBzHt4VUWyf9zNFA8qTYVh3+LmHVFKLJPV72Q95JCzxkfT6qEswCz1e8+f+O2MC0fMbQV461hlOUVkP6mtgquJdQT6CfXv1cfryl0FI8Wud9XnvELUmCBw\/Wm6UsvHanugF6m6CQPH3bP97vU7NXsC0aCnXe0u1CzXRG9aRM2As+MmeLWoQaqXEnA+Ct3nta6TAp6jqDY5ByWa2izI2YnIWNkg8fp2Y4cAysOFaZY8zI7Zc2lvfHKpU+gkCmwOqTf0aY68ey3J0jTMT8nZ\/CyDGKNDzP3eyqNLHzRMgQq7tIFj1hKV4XL26JC+wzp3a\/bbbrHVqZ+3AxJK4Y8zNZiwK+Ivroc5W8SYU0EICWtaEJ\/zdHXrA8tGpOeGeb54YELKpunsU6tzy2np1gixlksiSTsgiokvKvLI0t9ihjhX1XvhkQG7zbm5JQzOlIJh2jzKu1aK57sV3RFXz3wPtIUv2Kk0RB8aJfkCTfLQJi1AtsCp7iLdW3ViNEA2h16MZcKM8+Bi7fQg+dPMFBC\/jizOEyyKRfrs8wgeb3LZKZCWkRw+4i2THjQ\/VWzCM6VShvob\/B2Yxg0yCz+DLwplLalf1YRitNaP\/YztTym4BCM7rh+SjRKp7iUVmu+Ba05fuevLUAF2jnZprOCB08jyErnwWXpHs7qeV7HHI8W6Hcibn2MTyunpyBGOcxwh4yk2K0NYdQNpXKDsjcuMuD4pVwxOdLPn8JmdQQ8LzThFx72t8JaiByUCO5EBAgOJHqb+A2psf7hYYosAMeBJhKQCTccJ4aXN0dDZXs8oizcVMUcjMB0xEkFi\/T4vPOXFapcX61kJlz5GcHeUrxWWEf1tz8YoCbrURIyQy+3yEtaOokFekj3TBSnPS78pcJHQ52YRnbEzAkqCdiE7+35aN8tYRb16x5nuyzm","iv":"b0f3180708df04678dde09b7c961cbab","s":"1ef3d2cafcf6a8ed"}