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Bloomingdale’s connects with NBC in augmented reality, in-store campaign

Posted ByRachel LambOn In Featured,Industry sectors,Mobile,News,Retail,Software and technology | No Comments
Consumers can pose with characters from NBC's The Playboy Club

 

By Rachel Lamb

Luxury department store chain Bloomingdale’s is partnering with the television network NBC aiming to draw consumers in-store with an augmented reality mobile application.