The retailer is showcasing the reason for the season through its latest marketing endeavor. Image credit: Bloomingdale’s
Department store chain Bloomingdale’s is revealing its festive, end-of-year programming.
Titled “Happy Together,” the initiative centers on the human connections its guests make and sustain through seasonal traditions. The campaign is wide-ranging, spanning window displays, in-store experiences, a curated gift guide, a digital campaign and several exclusive collaborations, with the central crossover seeing the retailer work with British fashion house Burberry on a variety of activations and offerings.