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Bloomingdale’s ignites in-store Hot event with mobile, social additions

Posted ByTricia CarrOn In Apparel and accessories,Featured,Industry sectors,Mobile,News,Retail | No Comments

 

By Tricia Carr

Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.

The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.