A Bloomingdale’s direct mail piece successfully embeds various multichannel touch points such as online, mobile, social media and catalog to alert consumers of its eleven days of new trends and fashion happenings and ultimately drive them to purchase.
Bloomingdale’s embeds multichannel touch points into direct mail strategy
Posted By Giselle Tsirulnik On In Featured,Mail,Retail | No 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","iv":"52d4de20506f4fcd89815a6581c366d5","s":"2616dd15895e717f"}