- Luxury Daily - https://www.luxurydaily.com -

Bloomingdale’s elevates in-store presence via BMW, GQ pop-up shops

 

High-end department store chain Bloomingdale’s is looking to draw affluent males to retail locations this fall with pop-up shops created in partnership with BMW Motorcycles and Condé Nast’s GQ, likely to make the female-centric shopping experience more tailored for men.