First-party data is essential for effective omnichannel retail
Posted BySarah RamirezOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"f7076cb013b78cb89fb18b3b6eb7dba5","s":"3d6358402d42ac43"}
