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First-party data is essential for effective omnichannel retail

Posted BySarah RamirezOn In Featured,Industry sectors,News,Research,Retail | No Comments
Today’s consumers are increasingly more empowered and informed. Image credit: Farfetch

 

By Sarah Ramirez

From bricks-and-mortar stores to direct-to-consumer darlings, omnichannel acceleration is going both ways in the retail industry.