First-party data is essential for effective omnichannel retail
Posted BySarah RamirezOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"50729dc1f0efd80e85c76a45f9f98704","s":"fc6568b56ebc5fc9"}