Blueprint for profitable luxury collaborations and partnerships: Part I
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"480145d984939f3ecd8da2c8f04fcc0c","s":"7ab547a58242d093"}
Greg Furman