Blueprint for profitable luxury collaborations and partnerships: Part I
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1f6a7413ee4281f64756156d7999fcfd","s":"ef00d875e618e443"}
Greg Furman