German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.
BMW uses humor to display financial services extended protection plan
Posted ByKayla HutzlerOn In Automotive,Featured,Marketing,Multichannel,News | No 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","iv":"4b0e86278c7067ee278a1e9739b5933a","s":"70973b08a38ed663"}